Personal Branding
Course overview
Everyone - CEOs, business owners, entrepreneurs, professionals, and even job seekers, needs a strong personal brand. You are the most powerful marketing tool at your disposal. Learn the secrets of personal branding in this course which explains how to develop your story, craft your messaging, and define your audience. Then will walk you through building your brand presence online, creating a content calendar that will help you stay on top of social media.
Course Outlines
· Personal Branding Basics
· Why invest in personal branding?
· Creating your personal brand foundation
· How to craft your personal brand story
· How to build influencing brand
· Marketing and Positioning Your Brand
· Creating a personal marketing strategy
· Defining your current brand
· Creating your desired brand
· Identifying your target audience
· Networking your personal brand
· Managing your online reputation
· Personal Brand Content Marketing
· Your content marketing framework
· Your personal brand content calendar
· Your personal brand on social media
· Grow your personal brand with live streaming
· Monetize Your Personal Brand
· Tips to monetize your personal brand
· Your personal brand website
· Leveraging your signature traffic builder
LinkedIn tips for personal brand building