Customer experience management is more than just serving your customers. It's about understanding your customers, their needs, and expectations, as well as understanding the buying decision journey of your products. Where your organization can deliver optimized and customized experiences that increase customer engagement and loyalty.

This course will teach you how to extract data from Touch Points and channels across your entire organization to gain important insight. He will also discuss the Customer Journey Map, which is an incredibly powerful tool for indicating and improving touch-points.

Marketing Automation, is the new level of customer experience management where you will be able to design, manage and automate the customer journey map, interact with different customer actions in a timely manner, and integrate with CRM to save customer data and communication.