Advanced Google Ads 

Access Google Ads tools for forecasting performance
Budget Optimization techniques using a regression formula
Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
Improving Geotargeting for Local Businesses With A Double Campaign Structure
How To Setup, Run, Pivot & Interpret the Paid & Organic Report
Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
Identify Opportunities Between Organic & Paid Listings
Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
How to find the key pitfalls in any Google Ads account
How to Audit a new or existing Google Ads account and find issues to improve upon quickly
Utilize Dynamic Ad Customisers for more personalised ads
Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant 

Google Ads reports in GA
Understand attribution models and why the default last click is not always ideal
Implement Machine Learning features within Google Ads to benefit your account in ways that human optimization could never reach
Develop a multi-funnel remarketing strategy for GDN and search campaign

•  Requirements
  Able to set up your own Google Ads account
  Be confident navigating Google Ads accounts
  Basic exposure to excel filtering & pivot tables