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DMArts

Lead Generation For Real-Estate  

3,200 EGP
16 Hours
Intermediate Level

Course overview 

 This is a customized course to help marketing Professionals to deep understanding of digital platforms and learn tactics in order to generate qualified leads in the industry of Real-Estate. 

What will you learn ? 

  • Understanding of Audience Persona in Real Estate. 
  • Understanding of Segmentation, Targeting and positioning for Real Estate.
  • Facebook Ads for Lead Generation in Real Estate.
  • Google Ads for Lead Generation in Real Estate.
  • Email Marketing , SMS and What’s app Campaigns for Real Estate.
  • LinkedIn Marketing for Real Estate.
  • Budget allocation and ROI.

Course Outlines

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Introduction

  • Social Media in Real Estate
  • Segmentation, Targeting and positioning for Real Estate
  • Audience Persona in Real Estate

 

 Facebook Ads for Lead Generation in Real Estate

  •  Introduction to using Facebook ads in the field of real estate
  • Lead Generation Campaign
  •  Advanced Targeting Techniques
  •  Bidding techniques to nail the real estate bid
  • Creating An effective lead generation real estate form
  • Campaign Optimization to decrease the Cost Per Lead
  • Re-targeting Campaign (Custom Audience- Lookalike-Core Audience)
  • Instagram Placement
  • Breaking down report techniques & relating it to decision making in the field of real estate

 LinkedIn Marketing for Real Estate

  • B2B Versus B2C in real estate
  • LinkedIn Different Campaign objectives
  • Lead Generation Campaign 

 

Google Ads for Lead Generation in Real Estate

  • General Difference between SEO and SEM
  • Introduction to using Google ads campaigns in the field of real estate
  •         Creating an effective landing page for real estate
  • Search Campaign techniques
  •         How to choose effective keywords for Real Estate Industry
  • Search Campaign Planning
  • Ad Rank
  • How to increase CTR
  • Campaign Optimization
  •         Re-marketing Campaign
  • Predefined report techniques 

Email Marketing ,SMS and What’s app Campaigns for Real Estate

  •         Generate Email Campaigns Via Zoho CRM/Mail Chimp
  •         Using SMS and What’s app Campaigns for Real Estate.

Budget allocation and ROI
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